She stresses the fusion of show business and bible-crusading that took hold in the 1940's. The book's approach is increasingly valid as church attendance and familiarity with the tenets of the faith, theology & Biblical text are cratering, but the culture of consumption of "Christian" media products (radio, TV, books, music, the "gift" industry) is immersive. Only the evang's claim to define themselves according the their beliefs but in the US this is actually a cultural (& political) movement more than a theological one.
phenomenon as a culture, or sub-culture, emerging in the late 20th C., not primarily as a theology. Author looks at the specifically *contemporary* evang.
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